Understand the crucial differences between content writing and copywriting, and learn how to effectively tailor your approach to achieve specific communication and business goals.

Learn techniques to research and analyze target audiences, creating detailed reader personas to ensure your writing resonates deeply and drives engagement.

Grasp essential Search Engine Optimization principles, including keyword research and on-page optimization, to write content that ranks higher and attracts organic traffic.

Master prompt engineering and utilize AI tools, like ChatGPT, Gemini, Copy.AI and Jasper, to efficiently brainstorm ideas, generate outlines, and draft various content formats while maintaining quality.

Understand the ethical landscape of AI in writing. Learn best practices for originality, transparency, fact-checking, and avoiding bias when using AI writing assistants.

Learn and implement classic copywriting frameworks like AIDA, PAS, etc., to structure compelling arguments and craft copy that effectively persuades readers to take action.

Gain foundational knowledge in content strategy, including planning using content calendars, understanding distribution channels, and aligning content with business objectives.

Compile and refine high-quality writing samples throughout the course, creating a compelling portfolio to showcase your skills to potential employers or clients

Understand the freelance and job market landscape, learn how to pitch your services, price your work competitively, and present yourself professionally.

Benefit from structured preparation for the mandatory 4-week internship, designed to provide invaluable hands-on experience and bridge the gap between training and career.